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Contents1 Step 1: Find the right space2 Step 2: Research your equipment3 Step 3: Take the time to learn your craft4 Step 4: Identify your niche5 Step 5: Create a marketing plan Screen printing makes an attractive option for people who would like to own and operate their own businesses. Screen printing is fun and […]

Contents1 Going Beyond the Basic Band Shirt2 Special Considerations for Music Industry Clients When you think of custom decorated apparel, band shirts are probably some of the first items that come to mind. Musicians and record labels use t-shirts — in addition to a huge variety of other custom products — to promote their albums and […]

Contents1 1.Start with a clean, degreased screen.2 2. Avoid exposing screens to dust during drying.3 3. Use quality film and ink when creating positives.4 4. Choose the right emulsion.5 5. Apply your emulsion slowly and give it time to dry.6 6. Fully expose your screens.7 7. Keep your shop clean. Pinholes: They’re a plague for screen printers everywhere. While you can […]

Contents1 The Hottest Pet Products to Print2 Where to Market Screen Printed Petwear The pet industry brings in billions of bones, year after year, and the pet market has been growing at a dramatic rate for more than a decade. In 2016, the pet product market brought in $62.8 billion, up from $60.3 billion in […]

Contents1 Designing Your Business Card2 Printing Your Business Cards A business card is an essential tool for networking and marketing not only your customers’ businesses, but also your own screen printing business. Design possibilities are limited only by your imagination, but there are some guidelines to follow to make sure your card produces the desired […]

Contents1 Invest in the best screens possible2 Take care when reclaiming screens3 Adjust screen tension slowly4 Handle and store screens properly5 Know when to replace screens For every screen printing shop, screens are a major expense. Knowing how to clean, care for and store your screens properly can help you to get the maximum amount of life […]

Contents1 Know Your Metal Substrate2 Deciding Which Screen Printing Ink to Use on Your Metal Substrate3 Meeting with Demands of Your Product Requirements The market for screen printing on metal provides ample opportunities for screen printing businesses. To succeed in that market, screen printers have to understand the technical aspects of screen printing on metal […]

Whether you’re starting a new screen printing business or looking to expand your existing shop, the importance of conducting careful market research can’t be overstated. Market research gives you a picture of the landscape in which your business will operate, from the economic conditions of the industry to the demographics of your customers and the performance of your competition.

Koozies — those insulating foam can and bottle holders — have become a mainstay at backyard barbecues, summer holiday picnics, tailgates and sporting and musical events. For consumers, koozies help keep drinks colder by insulating them from warm air and warm hands, and by wicking away condensation. They also help set apart cans and bottles from the crowd, so everyone can keep track of their own drinks at social gatherings. 

UV inks have been on the market for screen printers since the 1970s. They’ve grown in popularity as manufacturers have worked out product kinks and printers have learned the best applications and methods for UV inks. Screen printers who have been working primarily with garments — or those who are just getting started in screen printing — might be new to the world of UV inks. 

One of the best ways to keep your screen printing customers happy and returning with additional business is to produce their orders as quickly as you can without sacrificing quality. Reducing your turnaround time is a good way to separate your business from your competition, since many screen printing orders are highly time sensitive.

The travel and hospitality industries are always booming, and where people are vacationing, touring, eating and drinking, they’re buying t-shirts, bags, glasses and more customized with their destination’s logo. Nearly every locale has destination spots, whether you’re in a tourism hot spot or located near a local amusement park, microbrewery or annual music festival site. For screen printers, that means the hospitality and tourism markets provide ample business opportunities. Once you’ve located local tourist hot spots, there are a few strategies you can use to successfully pitch your products to potential clients.